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Advertising on game sites, once the purvue of action video games, has begun to permeate asual game sites - which offer puzzles, word play games and mind benders - as well.
Last year, ad dollars spent on casual game sites was up to about $150 million, from $74 million in 2002, according to DFC Intelligence, The New York Times writes.
Casual game sites are becoming popular with advertisers because, while traditional action games draw mostly men, casual games are more popular with women. Casual game sites also offer a friendlier online experience than their action game counterparts.
Ad options for casual games are increasing, making negotiation easier, as well, according to ad executives.
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The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
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Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
