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As Toyota’s Lexus brand steps up production of hybrid cars such as the LS 600h L, a broadband video channel will launch in the summer featuring topics such as art, architecture, fashion, technology, and eco-friendly living, as well as info on the cars, of course.
The channel is being designed to create “a parallel with the character of the brand,” according to Lexus national interactive and contextual marketing manager Brian Bolain, writes Adweek (via MarketingVox).
The foray into content is one of several initiatives by the high-end automaker to reach luxury consumers via culture and entertainment rather than strictly car talk, and it comes at a time when “consumers are tired of pre-roll and post-roll ads.”
Other efforts include a multi-city art exhibit in progress since the fall launch of the LS 460 sedan, and two environmentally minded efforts: Project Greenhouse, now under way at the Sundance Film Festival, and sponsorship of the Sundance Channel’s “Green” programming block set to debut in April.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
