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Media buyers and their clients can expect to win the ad rate increase war against magazines, as the advantage this year is clearly on the side of the buyers.Unlike many newspapers, which have stated their aims to increase ad prices despite the softening in the marketplace, magazines can’t just ask for what they want this year, writes Media Life.
Ad pages for 2006 ended nearly flat compared to 2005, and, though forecasters say 2007 will be a bit better, senior vp of corporate sales and marketing for Hachette acknowledges that it’s not an easy time to talk about rates.
The titles with the strongest positions are those such as high-fashion magazines that have the least to fear from the internet, because they are arresting in their design and have editorial features and advertising that cannot be duplicated online, according to the article.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
