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Oxygen network has gotten quite a jump on the cable upfronts this year, giving an early presentation to buyers. Lisa Gersh, Oxygen president and COO, explained to buyers that the net was getting a headstart on the upfronts “because your world is changing and we’re changing with you.”
One such area seeing accelerated change is the online space, writes Mediaweek, and Oxygen has thus beefed up its online offerings with a new broadband channel (SheDidWhat.tv) and a social networking site (Oomph.net).
Oxygen has seen its median age fall while viewership rose this season, according to MediaPost. Though the network remains small - it can be seen in 71 million homes - it has risen 27 percent since January 2006. The network aims to be in 80 million homes by the end of the year. Last year, Oxygen increased its average prime-time audience by 15 percent versus the previous year, reaching 252,000 viewers per night.
In addition to the two online offerings, the network announced a variety of new projects meant to draw in younger audiences - and not all of them women. One Oxygen exec is quoted as saying that the network’s profile is now in line with networks like VH1, Bravo and E.
Next year’s slate includes four scripted series and eight reality shows, including one, called Adfight, in which women compete to create the best ad campaign for a major (but unnamed) client. Comedy will play a leading role in the network’s programming plans.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
