»
The cinema advertising industry has seen two major announcements in as many days, showing that the medium’s boom may be continuing unabated.
Yesterday, Discovery Communications announced that it would be advertising using National CineMedia’s FirstLook pre-show feature. Separately, Screenvision has announced that it is buying the assets of Cinema Screen Media, expanding its network to just under 15,000 movie screens, according to MediaPost. Cinema Screen Media owned ad services contracts with theater chains in the West and Midwest.
Screenvision says the addition of these theaters will ad strength to its network in the DMAs in which it competes.
Cinema advertising revenue grew 20.6 percent to almost $528 million in 2005 from about $438 million in 2004.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
