As technology moves faster, so does the culture. As a result, new “generations” are created more frequently. The latest to be formed in the wake of Gen Y is Generation We, according to CNET (via MarketingVox).
Even before they reach the consciousness of the majority of citizens, digital billboards are feeling push-backs from different communities across the country.
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The DIY Network will offer an option to the Super Bowl on Feb. 4 - one geared toward women.
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In the ongoing discussion about Second Life, opinions differ. Many think it’s a frivolous fad; others, including its investors, believe it’s what the web will become - a full-fledge virtual world where thousands of businesses can sprout up, much like eBay did with the first incarnation of the web.
Fleming The reshuffle continues in Wal-Mart’s embattled marketing department, with Stephen Quinn replacing John Fleming as chief marketing officer.
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CBS has managed to snare three rookie advertisers for its upcoming broadcast of the Super Bowl, and word has it that the slots for the game are nearly sold out. In mid-December, sources were saying that the network only had 20 percent of Super Bowl ads left to sell.
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Just a few months after the Houston Voice embarked upon a redesign of its print publication and website, and changed from a weekly to a monthly, Window Media has announced that the newspaper will cease publication.
XM and Honda today launched a satellite radio trial program for Honda Certified Used Cars with factory-installed XM Satellite Radio.
Time Inc.’s 18 titles that make up its Time4Media group and parenting magazines may be sold to Sweden’s Bonnier Magazine Group.
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The FCC’s enforcement division will investigate the Hold Your Wee for a Wii contest held on the air at KDND Sacramento that resulted in the death of a 28-year-old woman.
Manufacturer of electronic displays Trans-Lux Corporation has announced the sale of its first two standalone, full color outdoor LED digital billboards.
Fox’s median age leapt five years in the space of a single year, from 37 years old in the fourth quarter of 2005 to 42 years old in the same quarter in 2006.
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InfoUSA Inc. is backing its Salesgenie.com product with a hefty adspend, purchasing its first commercial during the Super Bowl.
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Arbitron has announced that it has received back its very first electronic diary, for the Winter 2007 survey. The eDiary was submitted by a 31-year-old woman in the Honolulu metro area.
The LA Times building The latest newspaper to announce grand plans for the web, the LA Times will make LAtimes.com its primary vehicle for breaking news 24 hours a day, according to MediaPost (via MarketingVox).
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