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CBS has managed to snare three rookie advertisers for its upcoming broadcast of the Super Bowl, and word has it that the slots for the game are nearly sold out. In mid-December, sources were saying that the network only had 20 percent of Super Bowl ads left to sell.
The network has lined up at least 25 advertisers, including Coca-Cola, which is returning to the game after a decade-long hiatus, writes The New York Post. Pepsi, Coke’s main rival, is the second largest Super Bowl advertiser, after Anheuser-Busch.
In addition to new advertisers Garmin and Salesgenie.com, CBS has signed a deal with King Pharmaceutical. The ad will focus on the dangers of high blood pressure.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
