»
As technology moves faster, so does the culture. As a result, new “generations” are created more frequently. The latest to be formed in the wake of Gen Y is Generation We, according to CNET (via MarketingVox).
Generation Me are connected teens with their own cell phone language; Generation We is the newest group, a term coined by Iconoculture. Defined as those below the age of 11, members of Generation We are communicating with each other much faster than previous generations, thanks to technologies, like broadband, that are becoming standard in households.
With the increased social aspects of on-demand everything, We’s typically Gen X parents are embracing technology as a parenting tool, looking up a question on Wikipedia, then allotting 20 minutes to watch a TiVO’d program, for instance. And thanks to sites like MTV’s The N, 8-year olds are talking online, removing the constraints of geography earlier from this generation.
“Media has moved yet again and managed to reinvent itself in the family–from the hearth to the boob tube to education station to interactive experiential mode,” said Iconoculture strategist Nancy Robinson. “It’s not about being anaesthetized, it’s about being engaged.”
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
