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The LA Times building The latest newspaper to announce grand plans for the web, the LA Times will make LAtimes.com its primary vehicle for breaking news 24 hours a day, according to MediaPost (via MarketingVox).
LA Times editor James O’Shea outlined a plan calling for a total integration of print and online reporters, who were previously separate. Furthermore, the paper will implement a mandatory “crash course” in web journalism, thought by newly appointed “innovation editor” and former business editor Russ Stanton.
By constantly updating the website, O’Shea hopes to make the paper competitive against online news aggregators like Google and online classifieds like Craigslist. O’Shea admitted that the paper had fallen “woefully behind” in the shift to online journalism.
For example, in 2004, automotive print advertising in the paper totaled $102 million, while for 2006 that number had dropped woefully to just $55 million. And because it lacks a strong web infrastructure, the paper is losing more in print than it’s recouping online.
In October, the paper dedicated a team of three investigative reporters and six editors to explore ideas for re-engaging newspaper readers, both in print and online.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
