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Fleming The reshuffle continues in Wal-Mart’s embattled marketing department, with Stephen Quinn replacing John Fleming as chief marketing officer.
As anticipated, Quinn becomes Wal-Mart’s new CMO after serving as the retailer’s SVP of marketing, Adweek reports (via MarketingVox). Fleming will stay with the company, taking over as the new chief merchandising officer.
Wal-Mart’s marketing department has been a source of controversy since the sudden dismissal of execs Julie Roehm and Sean Womack last month. Both execs were alleged to have violated Wal-Mart’s policy of receiving gratuities from potential vendors during the recent review of Wal-Mart’s ad account.
In a second agency review, Quinn reportedly played a more prominent role as Fleming’s diminished. Speculation had centered around the futures of Fleming and Quinn as well, but both executives will apparently stay with the retailer.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
