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Anheuser-Busch, typically the Super Bowl’s largest sponsor, will use interactive tactics to enhance its Super Bowl advertising this year.
The company is creating a website specifically for its Super Bowl ads, Bud.tv, which will be posted the day after the game, writes The New York Times. It will also use email messages to invite consumers to vote for their favorite ad spot by text messaging or visiting a website.
Other advertisers are also using nontraditional means to help boost the effectiveness of their Super Bowl ad spots, which come at a hefty premium of about $2.6 million.
Nationwide Insurance, for example, will preview its Super Bowl spot beginning Monday on its website. Last year, the insurance company points out, people were visiting websites like iFilm for months afterward to watch the commercials. Nationwide got 1.8 million downloads of its Super Bowl commercial from iFilm, alone.
CareerBuilder is offering a teaser of its Super Bowl ads with a humorous online promotion, the Age-O-Matic, which shows the aging that happens when a person spends too much time at a “soul-sucking job.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war†is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
