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The Philadelphia Inquirer intends to launch a special edition of the newspaper, geared toward busy readers, in an effort to boost readership.
The new Express section, sponsored by Commerce Bank and featuring news and editorial page summaries, will launch in early February, according to Editor & Publisher.
The move is one of several new initiatives to “turn this business around,” Brian Tierney, publisher of the Inquirer and Philadelphia Daily News, is quoted as saying. Whereas former owner Knight Ridder cut staff, as did Tierney, Knight Ridder did it without having an effective growth plan in place, he says.
Tierney plans to “fix Philadelphia,” though he says that “we’re obviously not going to solve the problems of the media industry.” He says that print ad revenue and circulation are currently stable, while online ad revenue continues to rise.
In addition to the Express edition, plans have included a sponsored TV guide and new websites for local car and real estate listings (PhillyCars.com and PhillyForSale.com).
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
