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Advertisers are running out of time to participate as a sponsor in this year’s New Orleans Mardi Gras, as the sponsorship deadline is Feb. 1.
The 2007 New Orleans Mardi Gras season is expected to pull in well over 1 million visitors, according to MediaBuys, the company handling sponsorship for the City of New Orleans.
Due to budget constraints following Hurricane Katrina, the City of New Orleans offered 2006 Mardi Gras corporate sponsorships to help offset event-related expenses.
Glad Products became the first major corporate sponsor (in the event’s 150 year history). In addition to its monetary pledge, Glad donated 150,000 Force Flex trash bags.
In 2007, an exclusive broadcast of the event is being introduced by MediaBuys and will highlight unique celebrity-driven content. This will be the first national broadcast of the New Orleans Mardi Gras on a major television network.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
