Cadillac Sponsors Daily Super Bowl Show on CBS SportsLine
Cadillac will sponsor a daily Internet show on CBS Sportsline in the days leading up to the Super Bowl.
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Cadillac will sponsor a daily Internet show on CBS Sportsline in the days leading up to the Super Bowl.
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Lexus has signed a multi-year deal that makes it the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. Lexus is the first automotive partner the USGA has ever had.
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Media watchers are likely to enjoy February sweeps month, as strong programming from several contenders makes it difficult to predict an outcome.
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Mobile marketing is increasing in popularity, if the increasing membership of The Mobile Marketing Association is any indication.
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Arbitron - and perhaps the radio industry as a whole - has reached a milestone today, as the PPM has achieved Media Rating Council accreditation for its data in Houston.
The media division of Hachette Filipacchi’s owner, Lagardere SCA, has announced that it will be cutting hundreds of jobs, or about 7 to 10 percent of its media positions.
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Google Sketchup Rumors are swirling of a Google-engineered “metaverse” - a virtual world a la Second Life - with Benchmark Capital analyst Michael Eisenberg calling the rumored project a “world game.”
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Sirius Satellite Radio, the only satellite radio provider to broadcast NFL games, will provide comprehensive coverage of Super Bowl XLI for its football fans, with multiple live game broadcasts, live day-long news and analysis every day of Super Bowl week.
Headaches coming forThis year’s upfront will be one during which media agencies have the opportunity to stand out from one another, to make or break their reputations based on the success of their negotiations with the networks. That’s because the agencies are claiming, as they did last year, that they will only use live-broadcast ratings as the currency for negotiating ad prices in the May upfront, while networks are saying (as they did last year) that they will not do business unless DVR viewing is factored in, either via live-plus-same-day or live-plus-two-day ratings.
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DHL has enhanced its DHL EasyShip shipping options, increasing the speed and ease of EasyShip Professional Installation and allowing users to more easily upload large data files for mass shipping distributions, according to the company.
CBS has snared another first-time buyer for the Super Bowl. Cadbury Schweppes’s Snapple will be promoted during the big game with ads focusing on the brand’s Green Tea.
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As the out-of-home video advertising industry booms, a new association has been formally launched to help provide standards and best practices.
