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Sirius to Air Full Week of Super Bowl Coverage

Sirius Satellite Radio, the only satellite radio provider to broadcast NFL games, will provide comprehensive coverage of Super Bowl XLI for its football fans, with multiple live game broadcasts, live day-long news and analysis every day of Super Bowl week.

On Super Bowl Sunday, Sirius will offer ten different game calls, including both teams’ local radio broadcasts and the national Westwood One/CBS Radio Sports broadcast, along with broadcasts in seven languages.

Sirius will also broadcast live every day from “Radio Row” at the Miami Beach Convention Center. The broadcast will be streamed live and free of charge on the NFL’s official game site.

The broadcast will provide news and analysis from hosts such as Jerry Rice, Cris Carter, Tim Ryan, Pat Kirwan, Gil Brandt, Jim Miller, Carl Banks, Bob Papa and Adam Schein.

Related topics: Planning, Men, Demographics, Radio...   

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Sirius XM Shows Restraint, Most Holiday Music Begins Post Thanksgiving

Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.

The newly merged company…

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‘PC Magazine’ Print Edition Dies

PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.

The magazine will be sent via email with a link to the current edition. It will continue to look like the…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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SAG ‘Bizarrely’ Calls for Strike Authorization

Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”

Should…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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