Minnesota seems to be a state at the forefront of an emerging controversy surrounding the use of digital billboards along the country’s highways, and the decisions being made within its cities are bound to be watched closely by advertisers and outdoor advertising companies alike.
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Baquet Los Angeles Times’s ousted editor, Dean Baquet, will join The New York Times as Washington, D.C., bureau chief.
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MediaSpan Networks has added nearly a dozen newspaper and TV websites to its network of local affiliates, including The Orange County (Calif.) Register.
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In what will be the company’s “most aggressive launch ever,” Microsoft is threatening to spend $500 million to highlight the “wow” factor of its Vista operating system, which launched today after repeated delays and lukewarm initial reviews.
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ErinMedia, the TV ratings start-up that Nielsen calls little more than a nuisance, has been bestowed with $25 million in equity financing and a promise to help attract strategic partners in the advertising and cable TV industry, writes MediaPost.
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Advertisers hoping to reach Spring Break-bound college students have the opportunity to sponsor those breaks - but not the wet-T-shirt-contest, beer-guzzling, volleyball-on-the-beach kind.
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Citizens in Deerfield, N.H., tired of the lack of local news in surrounding area newspapers, decided to take the “voice of the masses,” generally considered an online, “web 2.0″ phenomena, to offline media, by launching its own paper, written by its citizens.
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YouTube watchers are sacrificing TV time in order to watch videos on the highly addictive site.
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MoMac and its ASP mobile publishing platform, Gomedia, will host a range of consumer lifestyle magazines on the “t-zones” mobile portal from T-Mobile.
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Viacom’s Nickelodeon is today launching a virtual world called Nicktropolis, which will allow kids to play games, watch TV and interact with Nickelodeon characters as well as each other online.
The ailing Air America, which filed for bankruptcy protection in October, has reached a tentative agreement to be acquired by Stephen L. Green, chairman of a real estate investment trust that specializes in office buildings, writes The New York Times.
Inside Out, the home and style magazine published by News International, will be axed, writes Brand Republic.
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Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The company has narrowed the field to five, thanks to voting from consumers. All five can be viewed on the Crash the Super Bowl site.
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XM Satellite Radio has lined up additional distribution for its service through an agreement with Microsoft. Beginning today (Tuesday), Microsoft will offer 80 of XM’s channels in its new operating system, Windows Vista, as part of its digital music hub.
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