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Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The company has narrowed the field to five, thanks to voting from consumers. All five can be viewed on the Crash the Super Bowl site.
The winning ad remains unknown, writes the (Illinois) Daily Herald. The five runners-up received $10,000 each and the winning ad will be shown in its entirety during the big game.
At least one of the finalists, Kristin Dehnert, has received numerous directing offers, but she hasn’t accepted anything yet.
The NFL, too, solicited ad ideas from consumers. Unlike the Doritos campaign, the NFL asked only for ideas, not complete ads, and also unlike Doritos, the NFL, after allowing consumers to vote for their favorite pitches, itself chose the winning idea.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
