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ErinMedia, the TV ratings start-up that Nielsen calls little more than a nuisance, has been bestowed with $25 million in equity financing and a promise to help attract strategic partners in the advertising and cable TV industry, writes MediaPost.
The VC firm remains unnamed. The financing comes just as erinMedia has been granted a U.S. patent - the sixth of eight claims it has filed for its TV audience ratings system using a digital set-top box.
The new patent suggests that erinMedia’s original goal of providing a better TV ratings system has expanded to include new ways of targeting and distributing TV advertising, according to the article.
The financing will go toward the upgrade of erinMedia hardware and software, to additional staffing, and to marketing.
The new venture capital is earmarked fro upgrading erinMedia’s hardware and software systems, to hire additional staffing, and for marketing.
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