»
YouTube watchers are sacrificing TV time in order to watch videos on the highly addictive site.
According to a poll by Harris Interactive, about 32 percent of frequent visitors to YouTube say they watch less TV because of the time they spend on the website, writes WorldScreen.com. Of frequent YouTube users, 66 say they are skipping other activities when on YouTube, including: other websites (36 percent), time watching television (32 percent), email/social networking (20 percent), work/homework (19 percent), playing video games (15 percent), watching DVDs (12 percent), and spending time with friends and family (12 percent).
Forty-two percent of online adults in the U.S. have watched a video on the site, and 14 percent of those say they visit frequently. Interestingly, 73 percent of frequent users say they will use the site less often if it begins showing short video ads before every clip - which the site is considering doing, writes MediaPost (via MarketingVox).
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
