The growth of online use by Hispanics has surpassed the general market by a factor of 6.5, according to Terra Networks, citing data from comScore Media Metrix. The U.S. Hispanic online audience increased by 13 percent between Dec. 2005 and Dec. 2006, while the general market increased just 2 percent within that same time period.
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Experian has launched a mobile application that allows users to verify a company’s current information or check its overall credit standing via a web-enabled cell phone or PDA.
Budweiser and Pizza Hut hope to expand the effectiveness of their Super Bowl ads by developing a mobile aspect of the campaign.
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U.S. advertising spend will grow 5.8 percent in 2007, with online advertising spend growing 18 percent - faster than for any other major medium - market research and advisory company Outsell forecasts in its just-released second annual report on ad spending.
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Toyota Motor Sales, U.S.A. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models.
NBCSports.com, in conjunction with MediaZone and the U.S. Ski Team, will bring exclusive coverage of the FIS Alpine World Ski Championships Feb. 3-18 in Åre, Sweden. Coverage available in the U.S. will include live web streaming daily, plus televised coverage of the men’s and women’s downhill, airing Feb. 17 at 2:30 p.m. ET on NBC Sports.
Ogilvy is working with blog-search company Technorati to help its clients aggregate relative blog content and leverage buzz on blogs into existing campaigns.
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A study published in the Annals of Family Medicine criticized direct-to-consumer prescription drug advertising, and advertisers’ lobbying groups are calling it out-of-date and misconceived.
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The space behind the backboard in college basketball arenas is being used for advertising at more than 40 colleges around the country.
Time Inc.’s People.com will launch a celebrity database as part of an ongoing plan to revamp websites this year.
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Univision’s Mexican version of the telenovela upon which ABC’s Ugly Betty is based - La Fea Mas Bella - is rising in ratings in recent weeks, despite the fact that it airs against American Idol.
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The Tribune Co.’s buyout offer from the Chandler family expires today at 5 p.m., and sources say the chances of Tribune Co. accepting the offer are slim.
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