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A study published in the Annals of Family Medicine criticized direct-to-consumer prescription drug advertising, and advertisers’ lobbying groups are calling it out-of-date and misconceived.
The study said that seven of the 38 ads captured in the study were so-called reminder ads, in which the name of the drug is touted but no other information is given, but critics point out that reminder ads are now the subject of voluntary bans among major drug marketers, writes Brandweek. The study also claimed that only 26 percent of drug ads on TV made claims about risk factors of the drugs being advertised.
The study is based on sampling of old advertisements broadcast in 2004, “long before PhRMA’s Guiding Principles went into affect,” points out PhRMA representative Ken Johnson in a statement. The study, then, does not reflect any of the changes made in DTC advertisements over the past 12 months and therefore has little relevance to the current policy discussion over DTC advertising, he says.
“FDA officials and others have indicated in public statements that advertisements are more educational and that companies are submitting the ads to the FDA for prior review in accordance with the principles,” he says. “That is true progress.”
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
