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Toyota Motor Sales, U.S.A. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models.
The new agreement extends the current partnership between the two companies through 2017, according to XM. Toyota’s annual factory production of XM-equipped vehicles is expected to exceed one million by 2010.
XM has also announced that it has extended its relationship with Honda under a 10-year agreement through 2016.
That news is a “slight positive” for XM, according to Bank of America securities analyst Jonathan Jacoby, Radio Ink reports.
Jacoby says that in exchange for a formal long-term agreement, XM likely is providing Honda with a slightly greater “economic incentive to increase both the rate of radio installation and of conversion of promotional subs to self-pay status.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
