A Texas-based satellite television company will have to pay big fines for making illegal telemarketing calls to a hospital and to more than 80 residents of North Carolina in 2004.
The Top of the Rock Observation Deck, a tourist attraction atop 30 Rockefeller Plaza (home to NBC), saw a boost in traffic during January, thanks to a new on-street promotion.
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The Baltimore Sun is another paper launching a marketing campaign - this one in the hopes of convincing light readers to read more.
FedEx has purchased an Indian service provider for $30 million, giving the company direct control of its pickup and delivery operations in one of the fastest growing global markets after China, writes DM News.
Yahoo will build individual websites around 100 entertainment brands this year, pulling together content scattered across various Yahoo properties in the process, according to the New York Times (via MarketingVox).
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CBS’ Shark may be this season’s sleeper. While the show aired with high expectations based on James Woods’s star power and its nice time slot just after CSI, ratings weren’t as high as expected - yet viewership has been rising in recent weeks and a repeat even won its time slot.
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The Wall Street Journal is launching an advertising campaign designed to illustrate the broad group of people who read The Journal.
Clear Channel’s Total Traffic Network, a division of Clear Channel Radio, and Inrix, Inc. today announced that they are extending their existing partnership to now include real-time traffic speed data from Inrix’s Smart Dust Network.
An ill-conceived marketing campaign went dreadfully awry today in Boston, likely giving the sometimes-shaky reputation of the word-of-mouth marketing industry a tarnish it didn’t need.
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Last year's message The second phase of the Newspaper Association of America’s ad campaign urging advertisers to return to newspapers begins in April.
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Arbitron and The Nielsen Company announced today that they have signed an agreement to form a jointly owned limited liability company that will govern completion of the development and testing phase of the Project Apollo marketing research service.
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Clear Channel has set a meeting of shareholders for March 21 to vote on the merger agreement with Bain Capital and Thomas H. Lee Partners. At that time, two-thirds of shareholders must approve the deal, writes Radio and Records.
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The New York Times Co. has reported a net loss of $543.4 million for 2006, largely due to an $814.4 million charge to drop the value of the company’s struggling New England properties,the Boston Globe and the Worcester Telegram & Gazette, writes BtoB.
