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CBS’ Shark may be this season’s sleeper. While the show aired with high expectations based on James Woods’s star power and its nice time slot just after CSI, ratings weren’t as high as expected - yet viewership has been rising in recent weeks and a repeat even won its time slot.
The show, airing Thursdays at 10 p.m., trails the last time slot occupant, Without a Trace, by 37 percent, writes Media Life. But while some hint that the show is underperforming, it may be too early to tell.
Shark has built its audience in recent weeks, despite the fact that its CSI lead-in is weaker than it was last year. Compared to Trace’s first season, in fact, Shark compares favorably: in the first season Trace aired, it averaged a 4.7 rating and retained 58 percent of CSI’s lead in, while Shark is averaging a 3.7 rating and retaining 55 percent of the lead in. Media Life points out that if CSI was delivering better numbers - ratings have declined 24 percent compared with its first year - Shark’s ratings could be nearly identical to those of Without a Trace from four years ago.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
