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The Wall Street Journal is launching an advertising campaign designed to illustrate the broad group of people who read The Journal.
The campaign was launched in the hopes of attracting more women and young readers, writes The New York Times. (With a similar goal in mind, the paper last summer expanded its fashion and style coverage.) The ads will run in magazines, in newspapers and on websites.
The ad campaign comes at a time when other newspapers across the country are reaching out to women in order to expand subscriber bases. While other newspapers are struggling to maintain competitiveness as readers and advertisers migrate online, the Wall Street Journal has bucked the trend: Dow Jones reported sharply higher earnings last quarter, thanks in part to a 5.1 percent increase in ad revenue from the Journal.
The paper has launched a number of initiatives to help increase revenue, including a Saturday edition, redesigned format, and ads on section fronts and the front page. Dow Jones has also reassessed the way it delivers news, making multiple changes to its news sites and other print publications.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
