Turner Agrees to Pay Boston Back
Turner Broadcasting has agreed to pay for the costs incurred by the city of Boston during its response to the broadcast company’s unfortunate marketing-campaign-turned-bomb-scare.
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Turner Broadcasting has agreed to pay for the costs incurred by the city of Boston during its response to the broadcast company’s unfortunate marketing-campaign-turned-bomb-scare.
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YouTube has said that it will comply with Viacom’s new request to pull more than 100,000 clips of its programming, representing some 1.2 billion video streams.
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While big newspapers struggle to staunch the flow of subscribers from print to online news sources and to increase readership, most small daily newspapers are doing just fine.
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Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer (via MarketingVox), citing a year-end 2006 study by MarketingSherpa and ad:tech.
HD Radio technology, which got a big boost in advertising in the weeks after Christmas as several top electronic retailers promoted it in radio ads, is being used as a promotion during Super Bowl week in South Florida, where the big game is being played.
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Wal-Mart has evidence that proves its claim that ousted executives Julie Roehm and Sean Womack had an extramarital affair, the retail giant claims.
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Less than stellar ratings results have prompted My Network TV to drop its telenovela format - airing serial dramas each night of the week for 13 weeks - for a new strategy.
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