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Less than stellar ratings results have prompted My Network TV to drop its telenovela format - airing serial dramas each night of the week for 13 weeks - for a new strategy.
The fledgling network will now air telenovelas only on Tuesdays and Wednesdays, while airing movies on Thursdays and Fridays, writes MediaPost. The network also plans to air several new blocks of time devoted to the fledgling International Fight League, a martial arts format pitting one team against another.
International Fight League’s Total Impact will air in two-hour blocks on Tuesdays and repeat on Saturdays. The focus will be not only on the in-ring martial arts as on the personalities of the “gladiators,” according to the article.
Tuesdays and Wednesdays will air two telenovelas, American Heiress and Saints & Sinners.
The network recently hired a new president, Greg Meidel.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
After the third week of Nov. sweeps, the tie between CBS and ABC remains intact.
CBS is still the most-watched network, while it is tied with ABC for No. 1 among adults 18-49, writes Mediaweek.
CBS maintains its lead on the…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
