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HD Radio technology, which got a big boost in advertising in the weeks after Christmas as several top electronic retailers promoted it in radio ads, is being used as a promotion during Super Bowl week in South Florida, where the big game is being played.
Sports Radio 770 ESPN, which in 2005 became the first radio station in the area to launch HD Radio broadcasts, is running a promotion called Score a TD with HD, according to iBiquity, the company that created HD technology. During the week leading up to the game between Chicago and Indianapolis in Miami, the station will be airing so-called Touchdown Calls during regular programming. The seventh caller to the station after each aired touchdown will receive an HD Radio car radio converter by Directed Electronics.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
