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Turner Broadcasting has agreed to pay for the costs incurred by the city of Boston during its response to the broadcast company’s unfortunate marketing-campaign-turned-bomb-scare.
The amount Turner agreed to pay may be near $1 million, though neither Turner nor the Boston Mayor’s office would confirm that figure, writes Broadcasting & Cable.
The promo, carried out by Interference Inc., saw 38 devices planted throughout the city, consisting of blinking lights wired to a circuit board that projected an animated cartoon image.
When the devices were seen as potentially dangerous, highways, bridges and river traffic were halted as bomb squads investigated.
Mayor Thomas Menino estimated publicly that the costs of the stunt in Boston alone could mount to more than $500,000, while local transit system costs and the cities of Cambridge and Somerville could reach another $500,000, according to the AP.
Turner took out full-page ads in local papers today apologizing for the scare.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
