Cisco Sponsorship Makes ESPN360 Free for All
Cisco will be sponsoring ESPN360 for the first two weeks of March, allowing all U.S. customers with a broadband connection to watch the service free from March 1 to March 15.
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Cisco will be sponsoring ESPN360 for the first two weeks of March, allowing all U.S. customers with a broadband connection to watch the service free from March 1 to March 15.
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Singer KT Tunstall and Virgin Records have partnered with Travelocity to host a private concert at the Flamingo Hotel in Las Vegas this week to support efforts to slow climate change, including Travelocity’s carbon offset program.
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Superbowl XLI marked the first time that every spot featured during the advertising event of the year was immediately available online on a wide variety of sites for viewing and scrutiny by users.
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Despite the fact that Nascar ratings declined last year, dipping 6.5 percent from the previous year, and that media speculation says interest in the sport is waning, advertisers are racing to buy TV time during NASCAR events.
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WARW-FM in Washington, D.C., is becoming the first “green” radio station in the U.S. It is also changing its format, expanding to include current rock in addition to the classic rock.
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POP Radio’s in-store network has expanded to include Rite Aid stores, and Westwood One’s radio network inventory now includes those stores.
The Missouri Attorney General’s office has issued 27 cease-and-desist orders to companies believed to have been engaged in fraudulent direct mail practices.
Fears from the networks that commercial ratings will substantially hurt network revenues may be mostly unfounded.
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Saatchi LA partnered with mobile services firm The Hyperfactory in a dynamic mobile campaign to push Toyota’s new off-road FJ Cruiser.
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The future of consumer magazines is a topic of debate as some publishers - including men’s mag FHM - have shut down print publications in favor of web versions, according to Folio (via MarketingVox).
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