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Despite the fact that Nascar ratings declined last year, dipping 6.5 percent from the previous year, and that media speculation says interest in the sport is waning, advertisers are racing to buy TV time during NASCAR events.
Ad space during the Daytona 500 on Fox is just about sold out, according to Mediaweek, though the network is reportedly hanging onto a few spots. Fox sources have said that the 30-second spots sold for as much as about $500,000, with the average being closer to $350,000 to $400,000. The network’s entire 13-race season is about 80 percent sold, say insiders.
Ten new advertisers will air ads during the Daytona 500, including Chevron and Toyota (which has cars in the race).
Nascar will be the subject of a new ESPN news show, Nascar Now, beginning on Feb. 5, with a different presenting sponsor each night. The network will also show a Nascar documentary series which will air in July and which will be promoted on SportsCenter for 100 days beginning in April.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
PC Magazine will stop publishing a print edition with its January issue. The magazine will shift operations entirely online.
The magazine will be sent via email with a link to the current edition. It will continue to look like the…
Walgreens has returned to 1 Times Square with its new 16,200-square-foot flagship store; the store flaunts signs, made up of 12 million LEDs, on its three sides.
The signs, running above and below the famous news “zipper,” will include diagonal…
Following an inability to agree with studios on payment for shows distributed online, the Screen Actors Guild has decided to pursue strike authorization from its members in a move the Alliance of Motion Pictures and Television Producers calls “bizarre.”
Should…
Brick-and-mortar retailers will be marking down prices on many items this holiday season to attract reluctant shoppers, but their holiday “price war” is a mere skirmish compared with that being waged online, writes the International Herald Tribune (via Retailer Daily).
The price-cutting…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
