»
Singer KT Tunstall and Virgin Records have partnered with Travelocity to host a private concert at the Flamingo Hotel in Las Vegas this week to support efforts to slow climate change, including Travelocity’s carbon offset program.
The event will consist of a meet and greet for approximately 150 guests as well as a performance by the artist, according to Environmental Leader. Winners of a sweepstakes will be selected through radio promotions nationwide that highlight the importance of offsetting carbon dioxide emissions from travel.
Travelocity says its Go Zero program lets customers offset carbon emissions generated by their flight, hotel, or car usage through a donation to The Conservation Fund, which then plants trees to absorb carbon dioxide.
Kt Tunstall is also helping to launch Global Cool, an environmental campaign that’s asking a billion people to reduce carbon emission.
Web publishers are not the only ones seeking to reduce carbon emissions. Earlier this year, Time Inc. participated in a study by the Heinz Center that looked at the amount of carbon dioxide emissions produced over the process of publishing Time and In Style. The company is said to be seeking ways to reduce its effect on the environment.
The issue is one that is becoming increasingly important to advertisers, says David J. Refkin, director of sustainable development for the Time Inc. division of Time Warner.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
