The top 100 advertisers in multicultural magazines spent a total of $413.7 million in 2006 to reach African American and Hispanic readers, according to Media Economics Group. On average, these advertisers spent nearly two-thirds (64.8 percent) of their multicultural budgets in African American magazines with the balance spent in Hispanic magazines.
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Traffic to Super Bowl advertisers’ websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising.
As expected, the Wall Street Journal has launched a branding campaign designed to showcase the different types of people who read the paper and to bring in more women and younger readers.
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Newsweek apparently offers editions of the magazine completely free of tobacco ads, for anyone interested enough to contact the company and request one.
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Masterfoods’ Super Bowl ad, which shows two men eating a single Snickers bar from either end and accidentally “kissing,” backfired when complaints led the company to withdraw the spot.
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The InStore Broadcasting Network and Cuesol, a company that provides a high-tech shopping cart equipped with a digital personal shopping assistant dubbed the Shopping Buddy, have joined forces for a test designed to “surround” shoppers with a multimedia advertising experience.
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Lover Two radio stations have announced changes to their drive-time hosting lineups.
ComScore Networks will build a database that will use a customized weighting and projection system in order to measure social media such as blogs and online communities.
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Salesgenie ad InfoUSA’s Salesgenie.com, in its first outing as a Super Bowl advertiser, landed the unfortunate position as the most unpopular Super Bowl ad, according to a USA Today national poll. A Revlon ad starring Sheryl Crow and one from Flomax also hit the worst list.
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FedEx has launched a long-haul, less-than-truckload service both in the U.S. and in Canada.
Old bound issuesA Swedish newspaper dating back to 1645 is set to make another first: the world’s oldest surviving newspaper will be available only online, shuttering the print the version, according to the New York Times (via MarketingVox).
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Marketers, not surprisingly, are likely reevaluating their use of guerrilla marketing tactics following Turner Broadcasting’s ill-thought-out stunt for Aqua Teen Hunger Force.
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CBS’s decision to air Criminal Minds after the Super Bowl paid off, drawing a season high for the show, according to Nielsen overnights.
