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Marketers, not surprisingly, are likely reevaluating their use of guerrilla marketing tactics following Turner Broadcasting’s ill-thought-out stunt for Aqua Teen Hunger Force.
“The culture of guerrilla marketing could be affected,” Lucian James, president of San Francisco agency Agenda, is quoted as saying in Brandweek. James, who feels the marketing-stunt-turned-bomb-scare was completely on-brand for Aqua Teen, believes the fuss will soon go away. However, he also says that marketers will need to be the ones responsible when stunts go awry.
Adam Salacuse, CEO of AltTerrain in Boston, says that he believes the stunt will hurt the industry as a whole for only about six months, after which things will return to normal.
Interference Inc., the company responsible for the Cartoon Network campaign, reportedly posted an apology on its website, though no sign of the apology is currently in evidence. Drew Neisser, CEO of Renegade Marketing Group in New York says he has “no doubt someone at Cartoon Network will lose their job over this one.”
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
