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Masterfoods’ Super Bowl ad, which shows two men eating a single Snickers bar from either end and accidentally “kissing,” backfired when complaints led the company to withdraw the spot.
Masterfoods received complaints from the Gay and Lesbian Alliance Against Defamation and the Human Rights Campaign, writes The New York Times. The groups claimed that the commercial was homophobic. Masterfoods also took down related material on its website, AftertheKiss.com. (That URL now reroutes directly to Snickers.com.)
The opportunities for advertisers to amplify their Super Bowl ads is invaluable, points out Joshua Stylman, managing partner at Reprise Media - as of yesterday afternoon (Monday), more than 15 million streams of a special AOL website devoted to Super Bowl ads have run, and iFilm has seen more than 1.6 million unique visitors who have come to view the commercials since Sunday afternoon.
While the internet afterlife for ads can be a boon when done well, it can easily turn ugly if consumers find an ad offensive or even not terribly pleasing.
Citadel Broadcasting has underperformed the industry, particularly in the larger markets, in the last six to nine months, chairman/CEO Farid Suleman said during its second-quarter earnings conference call today.
However, he said (via Radio Ink), the changes the company has made…
Former NY Times reporter Sharon Waxman writes that Adweek, Brandweek, Mediaweek, and Editor & Publisher, along with dozens of other titles at Nielsen Business Media, are for sale.
Waxman cites two “solid sources,” both of whom say the Nielsen Company has quietly…
Some 88 percent of mobile users in the U.K. are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s AdIndex for Mobile research, conducted by Dynamic Logic, reports MarketingCharts.
Mobile pre-roll ads, which…
In case there aren’t enough shows featuring bodily function humor and plenty of rude noises, tween boys will soon have a new television channel geared just to them. Disney, which has earned so much of its bread and butter parading…
The surprisingly positive results of last Friday’s Yahoo shareholder vote prompted Capital Research Global Investors to demand a recount, after which the group discovered that the proxy voting intermediary made “significant errors,” reports Mediapost (via MarketingVOX).
The first tally showed 85 percent of…
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year - up 20 percent from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study,…
