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Salesgenie ad InfoUSA’s Salesgenie.com, in its first outing as a Super Bowl advertiser, landed the unfortunate position as the most unpopular Super Bowl ad, according to a USA Today national poll. A Revlon ad starring Sheryl Crow and one from Flomax also hit the worst list.
In a Wall Street Journal survey, three tied for worst: a Fed-Ex ad set on the moon, one from Hewlett-Packard and another from Toyota, reports AdWeek (via MarketingVox).
Anheuser-Busch’s ads for Budweiser and Bud Light, on the other hand, blew most other ads out of the water, coming out on top in the two national polls, in TiVo’s measurements of ad popularity, as well as in the blogosphere,
Seven of A-B’s spots made it to USA Today’s top 10, while five hit WSJ’s top ten 10, according to AdWeek. The top 4 spots according to the blogosphere come from Budweiser, Nationwide Insurance, Doritos (Frito Lay actually ran two of the consumer generated ads that were the result of a contest), and GM’s Chevy (also a consumer generated ad), but Budweiser ads had by far the most buzz volume with 15.2 percent, according to Nielsen Buzzmetrics.
A Bud Light ad in which comedian Carlos Mencia teaches English to immigrants hit number one for the WSJ and was also the most viewed spot according to the TiVo survey; a Budweiser ad in which crabs worship a beer cooler topped the USA Today survey.
Meanwhile, AOL announced that Blockbuster’s ‘Mouse’ commercial was the winner of the 5th Annual AOL Super Sunday Ad Poll, claiming 13 percent of votes - the first time in four years that an A-B commercial was not on top; however, the beer giant captured four out of the top five spots in the poll. The ads were streamed more than 15 million times on AOL, and visitors cast more than 250,000 votes.
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Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
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