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Zucker Just after being officially announced as the new chief executive at NBC Universal, Jeff Zucker accused video-sharing site YouTube of failing to protect NBCU’s copyrighted content, reports the Financial Times (via MarketingVox).
Zucker, who has been with NBC for a number of years and was named CEO on Tuesday, said he’s eager to get his company’s productions in front of as many people as possible - but that doing so needs to bring in money as well.
YouTube, he says, has been slack in providing adequate filtering for copyrighted material, adding that it only does so when it wants to.
Zucker’s comments come just days after Viacom ordered YouTube to remove all of their material from the site. Despite that, a number of Viacom clips can still be found as people re-upload videos.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
