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The Sarah Silverman Program looks as though it will be a hit on Comedy Central, airing last Thursday with the best debut for an original show in three years.
According to Media Life, Comedy Central has been very much a network geared toward men, with its best-known shows including Jon Stewart, Steven Colbert and Dave Chappelle. Silverman’s impressive debut - with a 1.3 average household rating and 1.2 in viewers 18-49 - was the most-watched show in the time slot on any network among men 18-24.
The show even bettered the debut of the Colbert Report by more than a third (though that show airs at a different, and less successful, time slot). Men love her, according to the article, because she has the face of a model and the mouth of a trucker.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
