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Sunday’s Super Bowl was the second-most-watched Super Bowl in history and the third-most-watched program ever on TV, behind the 1996 game between the Cowboys and Steelers and the season finale of M*A*S*H in 1983.
The game drew 93.2 million total viewers, compared to 94.1 for the Cowboys/Steelers game and 106 million viewers for M*A*S*H, writes Media Life. At certain times of the game, 139.8 million people tuned in, according to Nielsen.
The super ratings were likely the result of three key factors: Colts quarterback Peyton Manning is the NFL’s darling; the coaches of both teams were the first African American coaches ever to make the Super Bowl (which was expected to boost viewership among the black population); and half the population of Chicago, the nation’s third-largest market, was expected to tune in.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
