While its digital billboard network suffers controversy in Minnesota, Clear Channel Outdoor has announced plans for a new digital network - this time indoors at O’Hare International Airport in Chicago.
Used and new car dealer organization AutoNation has assigned R.L. Polk & Co. to manage customer-prospecting activities for its dealerships.
email this
permanent link
On Course Media of Mission Viejo, Calif., is offering advertisers the chance to reach golfers on shoe cleaning units at golf courses and driving ranges.
email this
permanent link
Coach plans to open two “legacy” boutiques this fall, in New York and Los Angeles, offering the company’s most innovative products such as limited-edition items unique to the stores.
Jeep and Marvel Comics have partnered for a campaign which asks customers to write their own comic strips starring a Jeep Patriot.
email this
permanent link
Fourth quarter profits for Valassis Communications fell 66 percent, due in large part to costs related to its proposed acquisition of Advo Inc. The company also experienced slower sales in the fourth quarter.
email this
permanent link
Arbitron has unveiled a custom sports study that profiles how adults aged 18 and older in Indianapolis and Chicago listened to and watched Super Bowl XLI on radio and television.
email this
permanent link
Tribune Co. may have another bidder in the mix, according to sources close to the matter. Sam Zell, Chicago real estate magnate, has approached Tribune Co. with a complicated proposal that may include taking an equity stake while adding debt in order to fund a large dividend for shareholders, writes the Chicago Tribune.
email this
permanent link
Advertisers looking for sponsorship opportunities in the “green” space would do well to look into the series of concerts “bigger than Live Aid” that is being planned in a bid to put the subject of climate change before a global audience.
email this
permanent link
Despite the increasing penetration of online video, television viewing is up, particularly among younger audiences
email this
permanent link
The much-flaunted Fox Business Channel may not launch until the fall, despite earlier reports that it would be off the ground in the first half of 2007.
email this
permanent link
Elle magazine plans to launch a line of branded clothing to be sold at Kohl’s department stores.
email this
permanent link
Former employees of GlobeDirect are being accused of attempting to lure clients away from the direct mail and marketing firm, and of stealing customer lists and internal documents as well as work histories.
email this
permanent link
Several of Hearst’s popular magazine titles are launching mobile versions of their websites that can be accessed through Verizon Wireless and other carriers.
email this
permanent link
A new service available to TiVo subscribers will allow them to download movies and television shows from the internet via Amazon Unbox - and watch them on their TVs.
email this
permanent link
