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Click to enlarge A new service available to TiVo subscribers will allow them to download movies and television shows from the internet via Amazon Unbox - and watch them on their TVs.
Amazon Unbox on TiVo differs from movie download services from competitors such as Wal-Mart and Apple, as well as the standalone Unbox service, in that content is sent (via TiVo) to the customer’s TV rather than PC. Studios such as CBS, Fox Entertainment Group, Lions Gate, Paramount Pictures, Universal Studios Home Entertainment and Warner Bros. have already signed up for the service, Internet News reports (via MarketingVox).
Television episodes are available for $1.99, and most movies can be purchased for $9.99 to $14.99. Movie rentals will start at $1.99. Amazon Unbox on TiVo has been beta-tested by a select group of TiVo subscribers and will soon be available to some 1.5 million broadband-ready TiVo boxes.
Apple is also planning a way to get movie downloads to TV sets, with the upcoming release of its Apple TV, which will allow consumers to play their digital content wirelessly in the living room. Apple expects Apple TV to sell for $299.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
The data, which Marshall said came from a commissioned study…
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
