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While its digital billboard network suffers controversy in Minnesota, Clear Channel Outdoor has announced plans for a new digital network - this time indoors at O’Hare International Airport in Chicago.
The network will include 8 new LED units; each 6-foot-by-eight-foot sign will feature 10-second advertising spots running continuously, writes the San Antonio Business Journal.
O’Hare is one of the world’s busiest airports, serving as the largest hub for United Airlines and the second largest for American Airlines.
Paul Meyer, global president of Clear Channel Outdoor, said in a statement that, on the heels of the “tremendous success we’ve experienced with our outdoor digital-billboard networks, moving our digital network indoors is the next natural step.”
Clear Channel Outdoor’s airport operations deliver a desirable consumer base to advertisers, especially elite business travelers, according to the company. These frequent fliers have high personal income, discretionary buying power and the greatest influence on business purchase decisions.
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