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Jeep and Marvel Comics have partnered for a campaign which asks customers to write their own comic strips starring a Jeep Patriot.
Consumers can visit PatriotAdventure.com to suggest their own storyline as the online cartoon drama develops, writes Brandweek. Those whose storylines are used will get credit as co-authors in a 28-page book which will be published this spring.
The Patriot is aimed at young professionals - aged twenties to early forties - with a household income of $65,000 and up. Marvel’s core demographic is men in their twenties.
The first five pages of the comic go online today (Thursday); readers can give input on pages six and seven.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
