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If you haven’t heard of the new Nickelodeon show Naked Brothers Band, it’s not for lack of pre-show buzz.
In fact, the show saw enough buzz online in the month prior to airing that it debuted last Saturday with the best kids 6-11 rating for an original Nickelodeon series since Caitlin’s Way debuted in 2000, writes Media Life.
The telecast, at 9 p.m. on Saturday, averaged a 10.0 rating among the 6-11 demo. Perhaps more telling, the show was up 68 percent over All That, the show that aired last year in that time slot. The show also averaged 3.7 million adults.
The series was well-hyped on Nick.com, which gave kids a solid understanding of what to expect from the show. It generated 1.9 million hits on Nick.com’s message board (making it the site’s No. 1 board), a Naked game has generated 2.6 million plays, and a single by the band released just three weeks ago has been downloaded more than 25,000 times on iTunes.
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The spot began airing…
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Though the study,…
