Bid4Spots today reported that its terrestrial radio auction reached an all-time high for the broadcast week of Feb. 5, awarding auction winnings with an aggregate value of $224,000 among its participating radio stations.
Among the more than 260 U.S. consumer magazines that claimed a rate base for 2006, Inc. magazine ranks first with the highest percentage increase in growth of single copy newsstand sales, according to Inc. parent company Mansueto Ventures.
email this
permanent link
Despite some questions over the actual size of the cut, General Motors reduced its 2006 advertising spending significantly, reports Advertising Age (via MarketingVox).
email this
permanent link
Metro New York, one of the popular Metro free daily chain, will become the first newspaper in the country to offer scratch-and-sniff advertisement capabilities to its business partners.
email this
permanent link
Cartoon Network’s guerrilla marketing event campaign that led Boston into a bomb-scare crisis has led to the resignation of Jim Samples, executive vp and general manager of Turner Broadcasting’s Cartoon Network.
email this
permanent link
Time Inc.’s Sports Illustrated will launch a new video-on-demand cable channel, SI On Demand, that will reach 7 million Time Warner Cable homes, writes Mediaweek. Time Inc. also plans to launch Time Inc. Studios, a new unit that will produce video content for its magazines to use in order to grow the company’s group of TV and digital platforms.
email this
permanent link
The Discovery Channel will not renew title sponsorship of its pro-cycling team after 2007.
email this
permanent link
In a move to become the “No. 1 mobile internet player,” Yahoo launched display advertising for its mobile web service in 18 countries across Europe, Asia, and the Americas, writes MediaPost (via MarketingVox). Ads near the top of the Yahoo Mobile homepage will allow users to either click-to-call marketers or link to other mobile sites.
email this
permanent link
Primedia Inc., which recently split its consumer guides from its enthusiast media, has announced that it will sell its consumer guides, which include magazines such as Motor Trend and Soap Opera Digest, along with scores of enthusiast websites and events.
email this
permanent link
The Direct Marketing Association’s Nonprofit Federation has filed formal complaints with the U.S. Postal Service, expressing concerns that proposed regulations will more than double the postage for some nonprofit mail pieces.
email this
permanent link
Las Vegas has emerged as a spring break destination for college students, and Brand Connections is touting its Las Vegas marketing and sponsorship programs as a way to reach a slightly older and presumably more sophisticated crowd.
Just as Nielsen competitor erinMedia has gotten big funding in recent weeks to launch its rival television ratings service, so Arbitron’s competitor, Media Audit/Ipsos, has received funding for a rival radio ratings service.
email this
permanent link
Coty is taking advantage of Clear Channel Radio’s five-second “adlets” to promote its perfume, Lovely.
email this
permanent link
Heinz, which has pulled the plug on ketchup advertising since 2004 and relied instead on in-store promotions and a redesigned bottle in 2006, has announced that it will embark on what it is calling “one of the largest campaigns behind the flagship Heinz Ketchup brand since the ‘Anticipation’ spots of the 1970s.
email this
permanent link
