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Bid4Spots today reported that its terrestrial radio auction reached an all-time high for the broadcast week of Feb. 5, awarding auction winnings with an aggregate value of $224,000 among its participating radio stations.
This is the most advertisers have spent in a one-week period since the company’s remnant radio marketplace launched in 2005, and it demonstrates the success of its reverse auction model for facilitating radio ad buying and selling, according to the company.
Advertiser participation is growing rapidly, with approximately 1,500 advertisers and agencies now signed into the system, along with more than 2,300 radio stations. In addition, the company’s just-launched reverse auction for internet radio increased by more than 300 percent from week one to week two.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
