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Among the more than 260 U.S. consumer magazines that claimed a rate base for 2006, Inc. magazine ranks first with the highest percentage increase in growth of single copy newsstand sales, according to Inc. parent company Mansueto Ventures.
Another Mansueto Ventures title, Fast Company, ranks third, according to the just-released FAS-FAX report.
For the six months ended December 31, 2006, Inc. magazine ranks 5th, compared to 36th in the first half of 2006 FAS-FAS report. Fast Company magazine ranks 12th, up from 77th compared to the same prior period.
For the six month period ended December 31, 2006, Inc. magazine had a total paid circulation base of 690,559 and saw its newsstand sales increase 47 percent over the same period in 2005. During the same period reported by ABC, Fast Company magazine had a total paid circulation base of 750,178 and saw its total newsstand copies increase 37 percent over the same period in 2005.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
