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Metro New York, one of the popular Metro free daily chain, will become the first newspaper in the country to offer scratch-and-sniff advertisement capabilities to its business partners.
The Free-Standing Inserts (FSI) featured in the daily newspaper will give readers the chance to sample products like perfume and flavored foods before purchasing.
According to a recent Roper Starch study, ads featuring scent sampling are almost three times more likely to be one of the very best performing ads for a company. Launched in 2004 to tap the young, affluent and professional New Yorker, Metro New York reaches over 450,000 consumers daily.
The first advertiser to take advantage of Metro New York’s innovative new program is Glaceau’s Cookie-Scented Ad Idea Crumbles
“>Vitamin Water. As a part of the “stay healthy, play hooky” campaign, the dragonfruit-scented advertisements will promote Vitamin Water’s Power-C flavor.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
