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The Direct Marketing Association’s Nonprofit Federation has filed formal complaints with the U.S. Postal Service, expressing concerns that proposed regulations will more than double the postage for some nonprofit mail pieces.
According to the Federation, pieces that currently qualify as automation rate flats, along with some letter mail that exceeds 3.5 ounces, will be pushed into the significantly higher priced not flat-machinable and parcel rate categories, writes DM News.
Pieces that would be affected include those that contain a premium such as a pen, magnet, greeting card or similar item. The Federation says that up to 40 percent of total nonprofit mail could be affected, and is asking the U.S. Postal Service to delay the implementation of the regulations for a year to allow nonprofit mailers to test their specifications. The changes are expected to take place in May.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
