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Time Inc.’s Sports Illustrated will launch a new video-on-demand cable channel, SI On Demand, that will reach 7 million Time Warner Cable homes, writes Mediaweek. Time Inc. also plans to launch Time Inc. Studios, a new unit that will produce video content for its magazines to use in order to grow the company’s group of TV and digital platforms.
The moves are part of an initiative to place more emphasis on digital, says John Squires, an executive vp with Time Inc., in the article. He says that nearly all of the company’s brands will begin using the new studio for video content for websites or for other VOD launches.
Paul Speaker, former independent film producer, will act as president of Time Inc. Studios.
The Sports Illustrated channel will feature mostly short clips such as the making of the magazine’s Swimsuit issue and instructional golf videos from Golf magazine. Down the road, it will launch original video content from the new studio.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
